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Thursday, April 25, 2002


A Life's Work

Amusing profile of a bra engineer at Nerve.

Cool bits:

In the recent history of bra-making, what's the greatest advancement?

---- Nobody's doing anything new, everybody's copying — or I should say, emulating. I guess maybe the biggest advancement in the last twenty-five years is how "forgiving" bras have become. It used to be, either it fits or it doesn't fit. Now we use material that's more elastic. It's more rocket science than it ever was . . . not that it's rocket science.

NASA could learn a thing or two from you guys.

---- Actually, now we use digitizing, digital cameras, computerized cutters, some of the same technology used to make the graphic portions of fighter jets.

How many breasts do you see a week?

---- Three to four, usually in the mornings.

The biggest you've seen?

---- My friend makes Double G's. Breasts that are bigger than my head!

Do you spend more time on bras or underwear?

---- Bras, by far. The profit margin is so small for underwear.

What's the worst material used to make a bra?

---- Corded and sequined-embroidered lace: you can't wash it, you can't dry clean it and it can only be worn so many times . . . unless you spray it with a lot of perfume.